Following its decision to formalize the company’s good managerial tactics within a reference document called the CODE, Dannon called upon Jim Selman, a world-renowned coach. In order to reach the widest audience, Dannon chose to distribute Mr. Selman’s message via video. KTM Advance brought its savoir-faire to enhancing these video messages.
– To understand and assimilate the main principles of the CODE.
– To understand and assimilate the importance of this device is to the Dannon Company.
The Dannon Code is a showcase for the CODE managerial reference document. As it is strongly linked to Jim Selman’s charismatic personality, it was important to find a balance between Jim Selman’s message and the CODE content to be taken away by the trainees.
Our solution combines video interviews and animated illustrations, the latter reinforcing the messages and further developing them when appropriate.