KTM Advance

Serious games came out only two years ago from the United States. They are now multiplying in Europe although they remain unknown to the general public and professionals.

The phenomenon is expected to expand in France, notably through the digital relaunch plan presented on May 6th by the Secretary of State for the Development of Digital Economy, Nathalie Kosciusko-Morizet, who plans to invest 50 million euros for SMEs specialized in Web 2.0 and Serious Gaming.

This plan represents a real support for the development of this growing market which creates high quality value-added concepts and in which France is really involved.

Serious games have become a national issue that goes beyond the world of professional training.
In this context, KTM Advance has already taken a step ahead in 2008 by launching "Starbank the Game", a Serious Game for BNP Paribas, and "Moonshield", an advergame for THALES. KTM Advance is the leader in the French market and is multiplying projects in 2009.
This press review gives an idea of this growth.

Not serious : abstention !

Le nouvel économiste No. 1483
Sovanny Chhun from the 2d to the 8th 2009

 Concept, objectives, costs...All about the serious games through the eyes of experts:

"The Serious game gathers the e-learning and the simulator. It is an educational simulation" "The Serious game allows you to go beyond the acquisition of knowledge and gives the opportunity to work by objective" "The challenge is stronger than the game in itself and this is the reason of the serious game success". Yves Dambach, CEO of KTM Advance.
 
"The serious game goes with the change in corporate culture..." "We are moving towards a responsibility culture".  José Milano, Human resources development director at AXA France.


Games invade companies

Bilan magazine July 1st, 2009
Fabrice Delaye and Thierry Vial

Serious Games appeared in the United States at the end of the 1990’s. To date, a third of the CAC 40 companies already use them and two thirds should resort to them within the next two years. This report starts with a  reference to Moonshield (Thales) followed by a focus on Starbank (BNP Paribas) and reveals that today serious games are necessary for companies.
"With 20 million hits on the Internet and 60.000 games played, we can say it is a success" say the authors about Moonshield.



On the trail of new engineers   

Le figaro.fr  June 15th, 2009
Bruno Askenazi

Companies of the aeronautical industry have to be more and more innovative in order to attract the best graduates and recruit them as new engineers.
THALES decided to create a serious game to answer this major problematic and picked KTM Advance for the realization of its game Moonshield.
"To enable people to discover the expertise of the company is the main objective of the serious game Moonshield, which has been launched less than a year ago by Thales. 42.000 clicks were recorded to the recruiting site from the game."

Link :

http://www.lefigaro.fr/emploi-formation/2009/06/15/09004-20090615ARTFIG00335-sur-la-piste-des-nouveaux-ingenieurs-.php     





Serious Games : Companies, place your bets!

Les Echos-Enjeux
Anne Feitz April 2009

This article deals with the introduction of serious games in companies for training purposes. On this booming market two serious games stand out : "Starbank the Game" for BNP Paribas and "Moonshield" for Thales .
"The game Moonshield launched in October by Thales is similar to a real video game"
"40.000 games have been played within a few months"
"[...] serious games enable the player to understand very complex systems or organizations within a short period of time: only just three hours for the game of BNP Paribas! It would take much more time or would be impossible if the learner had to learn a huge manual" Yves Dambach, Founding CEO of KTM Advance.
"Given the size of the Group, this kind of approach is extremely profitable for us." Monique Benaily, BNP Paribas Assistant training manager.

Link :

http://www.lesechos.fr/management/former/300341169-serious-games-mesdames-les-entreprises-faites-vos-jeux-.htm

Serious Games, games to take seriously

Marketing Magazine n°128
Béatrice Heraud  02/01/2009

Serious Games are not only an efficient training tool, but also an excellent communication tool.
Moonshield for Thales was a dazzling success. Many people have rushed to the Moonshield and Thales websites.

"We wanted to find a tool which raises the company’s profile abroad. Thanks to this game, we prove to young engineers and sales persons that we are an innovative company".
Marion Enderlein, Head of Recruitment at Thales.

"[...] Thales found a way that is both efficient and cheaper than a poster campaign to achieve its objectives [...].
A few months after the launch of the game, it is a huge success: mid-December, 20,000 people logged in to the website, 30,000 rounds were played, and 70% of the gamers were foreigners".

Link :

http://www.e-marketing.fr/xml/Archives/Marketing-Magazine/128/29448/Les-serious-games-des-jeux-a-prendre-au-serieux/
          


Be serious, play !

Lepetitjournal.com
Audrey Vassalli 06/29/2009

This article provides an overview of the Serious Games.
Serious Games can be applied to different fields of applications.
Some of them make you save the world and others give you a professional training.

This is the case of Starbank the Game of BNP Paribas.
"The player develops strategies and learn from his mistakes"
"When you win the game, you have understood"

Link :

http://www.lepetitjournal.com/content/view/43021/204/

BNP Paribas "Starbank" A very innovative integration
 

Meilleures-entreprises.fr
03/04/2009

With the launch of Starbank the game, BNP Paribas shows its audacity and innovation.

"This is the first time I see such initiative on the subject"
"This is a very exciting initiative"

Link :

http://www.meilleures-entreprises.fr/blog/tag/starbank/

BLOGS

http://fffod.over-blog.com/article-28936330-6.html

http://blogs.lexpansion.com/antimatiere/2008/11/moonshield-le-serious-game-de.php

http://www.meilleures-entreprises.fr/blog/tag/starbank/

http://marketing-et-internet.blogspot.com/search/label/Serious%20Game

http://www.e-alsace.net/index.php/headnews/get?newsId=103

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