Danone is divided into 3 business units: DPLF (Danone Milk & Dairy Products), DEF (Danone Waters France) and Club (sandwiches & snacks). Each business unit is responsible for training its sales force.
The objective of the program is to train sale representatives in the company culture and products.
KTM proposed to handle this by:
Creating a quiz, "DanFirst"
• including a quiz motor for generating random quizzes from a database of questions conceived in concert with Danone
• & an interface and function based on the French television game show "Who Wants To Be A Millionaire."
The environment is based on the game-show "Who Wants To Be A Millionaire." After choosing their business unit on the homepage, then selecting a quiz, the learner goes to the quiz interface itself. The quiz interface includes a timer, wildcards (which freeze the activation time), & a scoring gauge. If the learner gets the answer wrong he goes back to the quiz choice screen, unless he has first chosen a number of lives ranging from 1 to 3, in which case he can re-take the quiz without having to go through the quiz choice screen (like in an arcade-style game).
The mascot displays the final score when a wrong answer is given. If the learner is still "alive" he can re-take the quiz, otherwise this score is shown on the quiz choice screen.
"Dan First" is also a quiz editor, which allows you to edit or create questions. There are 5 models of questions: image multiple choice, text multiple choice, drag and drop map of France, drag and drop text (definitions), drag and drop with a pie-chart (for example, used for market share).