Disney Stars is the training program created for the 100,000 European travel agents promoting Disney® leisure destinations.
The DisneyStars managing team wished to create a new strategy in order to hire, train and reward European travel agents.
– To discover and assimilate all the products and services available on-site at the resort.
– To learn how to lead a sales interview, and offer an optimal package according to the client profile.
Experts were consulted to create this serious game that includes 123 product-cards and sales pitch-cards. The resort is entirely in 3D.
“The Virtual Agency” has received several awards, including:
– E-Virtuoses 2012, Communications & Marketing Category, France
– E-Learning Infos 2012, Best Serious Game, France
– E-Learning Journal, Best Serious Game 2013, Germany
– European Serious Games Awards, Best Serious Game 2012, Italy
– Fun and Serious Game Festival, Best Serious Simulation Game 2012, Bilbao, Spain