April 28, 2014
A Serious Game on Biodiversity in Wheat Farming

Lu, the leading French cookie manufacturer, further confirmed its desire to minimize the company’s impact on the environment by creating LU Harmony.

This new wheat network, created in partnership with French farmers, favors biodiversity and guarantees quality wheat farming. In 2010, KTM Advance created a serious game to allow young players to learn about the sustainable development LU defends and dive into the wheat field ecosystem. They also learn how to grow quality wheat and maintain local biodiversity.

The “Harmonyculteurs,” or “Harmony Farmers,” deals with complex information in a fun and accessible way. The player’s objective is to build and maintain an ideal ecosystem while developing his or her field. (http://www. lesharmonyculteurs.fr)
“Harmonyculteurs” was launched September 29, 2010 at a press conference. In less than three months, the site had received more than 400,000 hits. Over 30,000 people are registered on the site and more than 50,000 games have been played. CB News reported on “Les Harmonyculteurs” in its November 24, 2011 edition.

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