In September 2012, Nespresso launched its new coffee machine, “U.”
In preparation for the launch, the company wanted to train all the sales and demonstration teams present in the markets where the new coffee machine would be sold.
Objectives for the Sales Teams?
To learn about the machine, its specificities and innovative functions.
To know how to describe its place in the Nespresso product line.
To learn the main sales pitches.
The result was a series of five modules lasting 5 to 10 minutes, divided in the following way:
The training program is on iPad and has been translated into 20 languages.