STARBANK the game, a Serious Game for BNP Paribas
KTM Advance is proud to announce the official launch of STARBANK the Game, the latest serious game developed by our company.Initially designed to train new BNP Paribas employees worldwide, the game was opened to the general public on Monday March 2nd, and is now available online at:
The success of the game seems assured - just two days after its launch, the game has already attracted over 10,000 players.
Starbank is a fully interactive builder/management strategy-type game, featuring engaging gameplay & an innovative pedagogical scenario. The game was developed around a complex financial motor developed in concert with BNP Paribas, with in-game missions designed to introduce the player to the structure of the BNP Paribas Group & demonstrate the interaction and interdependence of the Group's services & activities through the gameplay.
The player's goal is to build the bank of the future (2505) on a distant planet, progressing through a series of missions in the 5 levels in the game. To successfully complete these missions, the player will have to invest in and develop a full range of banking structures, activities & services as they are needed, while dealing with unforeseen market events.
To help the player decide on the wisest course of action, he can access to a control panel where he can see his cash flow, the profitability of his investments, the risks involved with his developments, and stock market fluctuations, all in "real" time.
As the player learns from his successes and mistakes, he is also indirectly absorbing the logic of the Group's structure and values, and his immersion in the game will strengthen his theoretical knowledge of the banking business.
To visit the website and play STARBANK THE GAME now, please click here...
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