StarbanktheGame
Context:
StarbanktheGame is a serious game developed by KTM Advance on behalf of BNP Paribas. Initially designed for new hires of the BNP Paribas group, the game was made available to the public on the web from March 2009 through October 2009 attracting 20,000 players to play more than 93,000 games. The game has since been scormed and placed on an LMS, & is no longer available on the web.Project Objectives:
The goal of Starbankthegame is to introduce the BNP Paribas group, its institutional values, and principles of organization in terms of occupations, activities, and services.The Project:
Starbank is a fully interactive builder/management strategy-type game, featuring engaging gameplay & an innovative pedagogical scenario. The game was developed around a complex financial motor developed in concert with BNP Paribas, with in-game missions designed to introduce the player to the structure of the BNP Paribas Group & demonstrate the interaction and interdependence of the Group's services & activities through the gameplay.
The player's goal is to build the bank of the future (2505) on a distant planet, progressing through a series of missions in the 5 levels in the game. To successfully complete these missions, the player will have to invest in and develop a full range of banking structures, activities & services as they are needed, while dealing with unforeseen market events.
To help the player decide on the wisest course of action, he can access to a control panel where he can see his cash flow, the profitability of his investments, the risks involved with his developments, and stock market fluctuations, all in "real" time.
As the player learns from his successes and mistakes, he is also indirectly absorbing the logic of the Group's structure and values, and his immersion in the game will strengthen his theoretical knowledge of the banking business.
Upcoming Events